It is also, I fear, a trap insofar as it refocuses the designer from user experience to salesmanship.” “Even though it’s a playful output, it’s highly practical; one client kept a box on his shelf for six months, and would toss it over anytime someone asked what his team was doing with the new intranet.
People understood the core of the product immediately, and enjoyed the break from reading yet another document describing an initiative.” Source: Consider running a second or multiple rounds: the exercise works well as an open-ended, divergent process, but if you’re aiming for agreement, you can repeat the exercise so that teams converge on an agreed-upon, shared box.
Give them a set time to create a box for their idea.Three years ago, a lonely Zachary Casler was texting around, trying to find some friends to grab dinner with and deciding on a restaurant they all wanted to try.It was a ridiculously hard ritual he went through almost nightly.How many can play / configuration of players: no real limit, although teams should generally be made up of 4-6 participants. If this exercise is deployed during the ideation phase (which is typical), inputs can be any product knowledge that exists at that time, from an identified product need, the results of initial product brainstorming exercise, your current product name and logo, to whatever customer knowledge you have at the time.
You can adjust the introduction phase of this exercise depending on how familiar the teams are with the product / idea they are designing the box for.
A number of people were using that open invite feature to meet people and set up dinner dates. Why use a food app to find love when so many dating apps already exist?